In celebration of Earth Day 2013, Klorane launched its new Eco-Friendly Essentials Earth Day Kit. Tucked inside a reusable canvas bag is a bottle of Klorane gentle dry shampoo with oat milk, along with a pack of 100% biodegradable soothing makeup remover wipes. What’s more, the brand says the items are valued at $29, but the Earth Day Kit retails for $20. For every kit sold, $1 goes to MillionTrees NYC, a PLANYC initiative with NYC Parks and New York Restoration Project, to plant a tree in New York City.

The eco-friendly dry shampoo is packaged in a fully recyclable non-aerosol bottle, and the biodegradable makeup remover wipes decompose naturally after each use. Each wipe is infused with refreshing cornflower that’s sustainably farmed in France to ensure 100% traceability.

www.kloraneusa.com